Fulcrum Prospecting Engine

Overview - all offers at a glance

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Needs attention

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Live engine status

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Stage 1 - Discovery

Sector

Area / Town

Pipeline - lead tracking

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Proposals - built packages by offer

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Outlook connection

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Every email is a draft until you press Send. Nothing sends automatically. See OUTLOOK_SETUP.md to connect the mailbox.

Compose outreach

Lead

Offer

To (email)

To (name)

Subject

Body (HTML allowed, no em dashes)

Preview

Send delivers this exact email from Aaron's Outlook and starts open + reply tracking. Review before sending.

Outreach log

Company	Lane	Sent	Opens	Replied	Actions
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Content Mock Generator

Claude drafts the post ideas, DALL-E paints a text-free background, and your browser composites the headline on top. Nothing is sent anywhere. Drafts only.

Brief

Company name Sector Services (comma separated)

Brand colour

Background

Tone (optional) Website URL (optional, pulls branding hints) Target audience (optional) Idea count per platform

3

Platforms

LinkedIn Instagram Facebook Ad

Fill in the brief and generate ideas to see post mock-ups here.

Monitor - usage & API spend

Pipeline & KPIs

Funnel & conversion

Leads

By sector

By area

API usage (measured)

Counts of external-API calls actually made, not estimates. Demo runs and free website scrapes are not counted.

All-time by API

Last 14 days